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Qualcomm not hide behind the wish to make a new Intel-for Qualcomm, Intel,Snapdragon

It is no longer a live royalties company, is no longer a mere chip producer, even hiding behind no longer suffice.
It seems to have become Intel. &Amp;ldquo;Intel Inside” this tag, is probably the most important product recognized Slogan (slogans), it makes an ordinary consumers do not see the product turned into a public brand, and it has also obtained additional professional mystery. &Amp;ldquo;: is Intel CPU?
&Amp;rdquo; when purchasing a computer, people tend to ask for a sentence to look himself not so easy to fool. But few consumers know what CPU is about, this is not important.
This is the brand. Now another Qualcomm chip manufacturer is planning to repeat the story. It won\'t be long before, part of the new factory of Motorola, HTC, Huawei and ZTE Smartphone on the back, was beaten to the last “
Powered by Snapdragon” the new identity. If you are using a Smartphone, that almost half of may, you are accepting it “ power ”.
By virtue of a series of Snapdragon processor products, high-throughput occupy CPU smartphone market share of more than 40%, become the supplier of almost half Tablet microprocessor, also entered the field of wireless medical and Imaging. Just as with Intel, you don\'t have to know what is in it.
You think about it, all you\'ve done on the computer on this small chip on completion of an action. Now Qualcomm processor technology and the Internet service of income is the total income of 65%, which made it out of the erstwhile “ patent collector ” image.
Qualcomm recently by 2011 fiscal year revenue expectations to $ 15 billion — compared to Intel it is still just a fraction, but its market value has exceeded $ 100 billion, among which Intel “ billions of Club ” camp, if it was just a patent fees and living on traditional communications chip company, investors have no reason to give it such high expectations. Recently, Qualcomm is a Snapdragon chip integrated into more functional modules, Qualcomm now has a Snapdragon chip integration of 3G network, Flash video player, Bluetooth, Wi-Fi network communications, a short distance perception (NFC) and many functional modules.
In the next generation in Snapdragon, Qualcomm will also get gesture-aware technology and recent acquisitions of today\'s most popular “ ar ” technology integrated in. Qualcomm wanted something can also be the same with Android to be selected. It wishes to “ Snapdragon” buy smart phones and tablets become the public decision-making brand, inscribed on every device, appeared in various forms of digital advertising. Since then people buy smart phones is not too concerned about them are Motorola, HTC is also produced, and more concerned about “ if &rdquo the Android operating system;, Qualcomm believes, people have every reason to judge whether a Smartphone worthy of income when SAC, ask “ is a Snapdragon processor ” or “
Which version of Snapdragon ”. Qualcomm does not want to continue to become a chip manufacturer that only provide communication technology standards and franchises for sale. Paul · James became CEO three years later, he began to carry out the plan.
It should be said that Snapdragon Qualcomm in recent years the most successful strategies, even in recent years high pass in the next-generation communications standard LTE technology is also quite a number of breakthroughs and accumulation, but the Snapdragon reflects Paul · under Jacob Qualcomm some attempt to go beyond past boundaries. Paul\'s father Frank Ervin · when Jacob was in place, those once-frequent communications associate with it peers tend to describe as a haughty, difficult to deal with Qualcomm also had to touch the object. Early research and development of reserves have it mastered the technology of CDMA patents, and later become the owner of most WCDMA patents. Current worldwide has more than 2,000,000,003 g users, 90% 3G of patents are associated with high-throughput wireless communication technology, almost every 3G has to pay the Qualcomm “ fare ”.
Qualcomm headquarters in San Diego there is a famous “ patent wall ” (Patent Wall), numerous records of this company founded in 1985 to date have all of the inventor of the patent assets and their names. This is the Qualcomm proud “ intellectual assets ”, is also a nightmare for many chips peers and even handset makers. Qualcomm lawyers employs a huge team, with the wireless Chipmakers Texas instruments (TI), Broadcom (Broadcom), as well as rivals such as Nokia and Ericsson war broke out the marathon legal battle, demanding royalties to them. &Amp;ldquo; those companies trying to change our business model, but they eventually gave up, ” Paul · James said in an interview, “ no one willing to pay money to others, it is human nature, but when you use intellectual property rights of others when you have to do. ” Paul · 6 years ago from his father Jacob Frank Ervin · Jacob took over for Qualcomm CEO moves on the wand, 3 years ago and took over as Chairman of the Board. On the defense of patent rights, he inherited his father\'s hard-line faction, but he and his father it is almost the only intersection of, otherwise, “
Powered by Snapdragon” the identity there may not be on the phone —— it and patent costs a relationship there. Snapdragon Qualcomm introduced by the end of 2007 a chip. If 3G baseband communications chips (Baseband Chipset) of chromosomes as a Smartphone, chip (CPU) is like the heart of the smart phone.
The former determines the standard for a mobile communication standard used, which determines how fast the speed of the mobile phone opens a browser and play when the angry bird will jams, and these elements are increasingly becoming a Smartphone can win the key. But then it\'s also very inconspicuous.
Then Qualcomm eagerly claimed Snapdragon smartphones are more terminal equipment used outside, but in February 2008 but people found it to be used in a fairly mediocre in the Toshiba TG01 Smartphone. When Intel leading the rise of netbooks, Qualcomm has tried to redefine a built-in 3G network module, connected to the Internet at any time and with lower power consumption do not need a fan of new computing devices, and call it “ intelligent ”, where with the Snapdragon processor.
But pan over netbooks, intelligent yet popular will has petered out. But Qualcomm and unwilling to admit this is a failure. &Amp;ldquo; through the intelligent attempt at this, we are familiar with IT eco-system partners, also proved the Snapdragon computing capacity and power consumption itself is that they need, they are willing to accept us.
&Amp;rdquo; Qualcomm global Executive Vice President and Group President Steve CDMA technology · molunkefu (Steve Mollenkopf) said. In fact, Qualcomm processor implementation of great breakthrough.
Snapdragon in computing performance and power balance cater to a Tablet for thin and light and thermal-power requirements, and even, no even fan. To be even, it inspired the emergence of Tablet PC development. Although Apple use it, but the Snapdragon commercial encounters the rise of the Android platform. In September 2008, the world\'s first Android Smartphone HTC Dream is a Qualcomm Snapdragon chip, all after the HTC Android smartphones are used Snapdragon CPU. Due to the Android platform stresses and Internet “ seamlessly integrated ” experience of even greater importance to operational performance of the processor, which Qualcomm Snapdragon series more closely associated with the Android phone.
Now, high-throughput CPU smartphone market share of more than 40%, and in the world\'s first operating system Android market, its share even more than the 60%. Rival Intel nor used by Apple.
Panoramic view of the tablet computer market in the world, only 10% of the product using the Intel Atom based on X86 (Atom) processors, in 90% of the ARM architecture in tablet, Snapdragon share nearly half. It tasted Intel sweeteners, it now has more and more like Intel.
Even copying the Intel chip product naming rule, abandoned the engineer loves Snapdragon MSM8255 complex number system, but instead they reduced to the simplest S1, S2, S3 and S4. Continue to >> next [1th page [2nd page] [next page] click on this page to read the full text