Cher Wang: different kind of \”second generation\”-HTC, Cher Wang, Fu II
Scores between the wealthy, always have been given too much room for imagination.This time, the protagonist is Cher Wang. Formosa Plastics King, the daughter of prominent origin, one by one with the international giants contest of strength for 20 years and little experience of defeat, the primary founder of the HTC, Nokia ($ 32.84 billion) in 2011 to $ 33.8 billion in market value beyond achievements. Her defeat and her husband Wenchi Chen net assets of $ 6.8 billion \"global foundry\" Hon Hai Group Chairman Terry Gou to become the new \"Taiwan's richest man\" aura, capable of supporting the great works of giants of the ups and downs of a plot.She was in charge of the HTC is now a technology industry in Taiwan were high hopes for a new star. This origin foundry enterprises in transition on the road to do the brand, compared to other companies in Taiwan have been extremely smooth, and later by chance in the smart operating system war, as the main standard-bearer of Google and Apple against, and ultimately sit in the last year the top spot of the U.S. smartphone market.In this connection, full stop, but this is a \"inspirational\" story.Of course not so simple, especially in the era of smart phones - confront each other and Cher Wang, HTC, once Steve Jobs of Apple, as well as South Korea's Lee family, Samsung.Even if the deity, like Steve Jobs to leave Apple did not intend to let go of the HTC. December 20, 2011, the U.S. International Trade Commission (ITC) decision: identified HTC infringement of Apple iPhone a patent. In fact, since last year, the patent war between the two giants spread constantly.In addition to the patent battle, the fourth quarter of 2011, HTC sales down, sluggish sales of the first quarter of this year, is expected to continue. You can use a roller coaster stock market performance to describe, in April 2011 HTC market capitalization of over Nokia, just seven months later, the stock price fallen by 6 percent.Not surprising. Many of HTC's advantage comes from its quick step, including the earliest and Google to establish a close cooperative relationship and focus on LTE products at the earliest occupation of the U.S. market. However, the current crisis signs that the \"window period\" in this first-mover advantage is disappearing. Rival Apple and Samsung to its eyeing through patents and the upper reaches of the implementation of the suppressed, the HTC frustration in the high-end smart phone market, a direct result of the 2011 fourth quarter revenues of the sharp decline in In 2012, more mobile phone manufacturer that specializes in cost control will be fully reached in this market, put pressure on high-end models, the product is concentrated in the high-end, brand influence and inferior to Apple HTC bear the brunt.As a result, the market for HTC look bad cries. Even more worrying is that look bad will not stop with the listing of the new HTC models, this look bad is actually the long-term mobile phone industry hardware manufacturers look bad. Followed by Google, the Internet and content providers began to focus on the intelligent terminal, in order to better promote the services and content, the way they choose to cooperate or sell their low-cost terminal, adhering to this model of the Amazon has been considered Silicon Valley giant following Apple after another.Today, the smartphone market in the heady two giants Apple and Samsung, have their unique and not copied business model. In addition to the Apple software + hardware + services \"model, as well as the Samsung to go vertically integrated industry chain model, the rest of the hardware vendors is difficult to see the real crack problem of the law, or lead to their ultimate decline or being marginalized.The rising star, HTC, apparently can not copy these two modes.Taiwan's business community is worthy of being a legend the daughter of Wang Yung-ching, the HTC Chairman Cher Wang did not mind this, even in this heavily questioned her for the HTC set more ambitious goals - to become the first in the world.To achieve this goal, the need to cross two grooves on cutting. First, from the industrial background, the HTC as a latecomer, you need strong resistance to find a breakthrough; Second, how to maintain and expand the successful transformation of the value of the brand as the first foundry company in Taiwan.A gully insurmountable. Cher Wang, the solution, but she was able to replicate the success in the past?Look at the performance of Cher Wang and Peter Chou, HTC by the end of the year-end banquet, \"it!Cher Wang and the management team first took office, singing rock songs, later Taiwan star Hsiao came to power in the finale of the concert, a photo in the media in front of the camera has always been gentle CEO Peter Chou rushed to the stage, also improvised dance, prompting the scene screaming.Also in this end of the year end banquet scene, Cher Wang, motivate staff, said: HTC is a dream company, this dream is to be done first in the world! Chou also weighed in, directly to the 2012 defined as a company \"Great Leap Forward\" years.This really can not describe the gloom and the outside world linked to almost every media reports in the U.S. Apple with patent war squeeze the market, falling profits, stock price declines, suggesting that this by the rise of smart phones to fly soaring mobile phone manufacturers, a few years to better things, had exposure to the edge of crisis.The outside world to see empty, HTC internal contrary, the desire to succeed is more intense, they have found a method to respond to the plight?Face, Cher Wang Insider. Decline in performance on the fourth quarter of last year, she explained: \"high-tech industries fall behind, we are in fact there is some room for improvement. The second point, we have not done well in some countries of Europe strategy. \"Moreover, the present difficulties did not affect her mood - her own things never long-term perspective. Moreover, she has found for the immediate plight of exports, the answer (February 27, Barcelona will be held at Mobile World Congress) in Barcelona.Continue >> Next [Page 1] [2] [3] [4] [5] [6] [7] [8] [ a] Click on this page to read
