Cottage phone manufacturers dropped: one or two years only two digits – mobile phone firms, manufacturers, dropped
\"If there are one thousand original cottage, now should be less than two hundred, the next one to two years, at least go to zero. \"As the founder and chairman of mobile phone Jin, Liu Lirong also the mobile phone industry Association Shenzhen, Shenzhen, this piece of long-term roots in the land of the global mobile phone industry. In his view, the cottage road will become narrower and narrower. In fact, with the falling cost of handsets, cottage survival function machine market to shrink further. Meanwhile, this year the smart machine rapidly falling prices, brands desire to stand-alone price hit 700 yuan the following, the cottage is down-hearted.
Shift, the mobile phone brands and genuine manufacturers continue to emerge. According to the mobile phone manufacturer recently in conference the Ministry of Telecommunications Authority inspector Zhang Xinsheng said the figures, the first three quarters this year, China's new mobile phone manufacturer 219. According to the source, the product of these manufacturers will apply to the Ministry of access permits, so they appear in the statistics within a broad sense of the genuine military. In between these regular army, based on the intelligent machine and start a new competition and quietly into the sky.
A large number of domestic brands reached market intelligence
Although the overall magnitude can not be shipped, and Huawei, ZTE, compared the two domestic telecommunications provider, but Liu Lirong still proudly told reporters the South, in the domestic market alone to its own brand, Jin already routed to the first one, statistics are from the Sino consultation. According to its introduction, Jin mobile phone sales this year expected to reach 25 million units, of which 17 million units in domestic sales, 800 million units exported overseas. Jin shipments next year will be the impact of 45 million, of which smartphone will be the most important growth expected shipments to reach 15 million.
Liu Lirong was recently held the first public conference on the phone Jin Lizhi can disclose such information. This time, Jin introduced a breath of 7 layers for different consumer smart phone with Qualcomm, MediaTek solution, A ndroid operating system.
Coincidentally, the same \"first\" of the domestic mobile phone brand Kivu (G'FIV E) has launched its own smart phone strategy, and announced its entry into China's domestic market. Earlier this year, an internationally renowned consulting firm G artner statistical report will G'F IV E --- brand brought before the public after the resurgence of the brand's sales, ranked tenth in the market mainly in the Middle East and Africa. More importantly, the brand is not as ZTE, Huawei, TCL is so OEM for foreign carriers, but purely for its own brand sales, China has become its own brand overseas sales charts.
Two domestic \"first\" smart phone brand also launched the strategy goal is booming smartphone market in China. IH SiSuppli market research company predicts that this year China's smart phone shipments will increase to over 54 million, has been popular is the trend. Liu Lirong is expected, this figure will reach 150 million next year.
Cottage down-hearted
And the original features have different machine market is always the last feature phones by foreign brands, domestic brands, cottage way into the price range, and the cycle of at least several years, the price will come down slowly, in this process, the cottage manufacturers have enough time to earn the \"high cost\" of the profit. However, only a short year, the price of domestic brands of smart phones has rapidly dropped to 1,000 yuan and 700 yuan in the next year to enter. Especially Jin, Kivu, adding, intelligent brand of popularity suddenly accelerated, the cottage has not been involved in large-scale intelligence market, already lost the market.
Association as the mobile phone industry in Shenzhen, Shenzhen, represented by Liu Lirong for cottage industry, have their own views. \"Cottage is a spirit, a spirit of innovation with imitation, cottage, only to learn this spirit, nothing else. \"But he said that if the past one thousand cottage, should now only less than two hundred, the next one to two years, at least go to zero. Underpinned by the growing number of mobile phone brands and grow.
One from the Ministry's data confirms this argument --- the first three quarters of this year, China's new mobile phone manufacturer 219. A source told reporters the South, the reason could be the Ministry of statistics that illustrate the products of these manufacturers are sent to the Ministry of detection, and access to network license, which should be no shortage of statistics of the past can not be made cottage business. Because no brand price competition alone, already is a dead end, a little cottage in the strength of the manufacturers have \"washed\" plan.
The strong get stronger and the weak weaker
Similar to the export giants such Kivu return to the domestic market, also cottage agencies into a certain pressure. Kivu, said company chairman Zhang literature, Kivu channel deep plowing will continue to implement strategies to increase the number of domestic dealers, while increasing efforts in building its own channel. This means that large-scale capital investment, hit the soft underbelly of cottage --- the largest funds.
Phone consulting firm Warring Yang Qun, chief analyst at the decline of the cottage is also considered the argument, he said that the domestic mobile phone, for example, the future direction of development will be \"the strong get stronger and the weak weaker.\" --- cottage industry will continue to exist, but we can not use \"fire\" to describe. On the other hand, eat some cottage brands of low-end market, coupled with their original market, increased shipments, the formation of scale. In his view, the intelligent machine already is one of the key words.
Ministry of Telecommunications Authority inspector Zhang Xinsheng also mentioned the opportunities behind its rapid development, \"as China's 3G subscribers exceeded 100 million, the mobile Internet industry is flourishing, smart phones have become the leading industry chain development of the core part of the future will usher in a good development opportunities. \"
If ZTE, Huawei represents the smartphone market scale; of millet on behalf of the player market; then Jin and Kivu intelligent machines will be grassroots representatives. An intelligent machine in Kivu south all dealers will be released, told reporters that the key depends on the price low enough market niche.
Data
Domestic mobile phone market is highly competitive, intelligent strategy started early
- According to the Ministry data, the first three quarters of China's new mobile phone manufacturer 219.
- Market research firm IHS iSuppli forecasts that this year China's smart phone shipments will increase to over 54 million, has been popular is the trend. Jin Liu Lirong founder and chairman of mobile phone is expected, this figure will reach 150 million next year. (Man / Southern Metropolis Daily)
