IT Japanese companies go down three major ills: stand still hard back to the top-IT, Japanese companies, go down
In February, the world's arctic, for the Japanese companies in February 2012, exceptionally cold.February 1, Japan's listed companies to enter the peak period of the third-quarter earnings announced last fiscal year and full year earnings is expected to make the disclosure of data to the outside world is shocked. Panasonic and Sharp are expected to be the biggest loss record in the history of the Company will record, Panasonic expects full-year loss of nearly $ 10 billion, Sharp expects a loss of $ 3.7 billion. Sony is expected to have independence from the Japanese consumer electronics industry trend will also be the fourth consecutive year of net loss of up to $ 2.8 billion. In addition, NEC, Ricoh has also made huge loss expected. No wonder the Japanese media exclaimed, \"Japan's IT industry, winter has arrived.Indeed, this Japanese IT companies in terms of the expeditions for many years in the global market, is a nine earthquake, they have never so tragic. Summary of the Japanese IT companies this misfortune can be described as acts of God, \"man-made\" more of their own factors.Part1 of natural disastersEarthquake, flood, invasion of the Japanese companies unlucky yearAn unlucky year Japanese IT companies have suffered 3.11 earthquake, nuclear radiation, as well as Thailand, floods, and even a battering. The latest earnings report, Sony, Sharp, Panasonic and other enterprises almost all the losses of the main reasons attributed to natural disasters and global economic recession.Especially large earthquake, the trauma of Japan's electronics manufacturing light. Fukushima Prefecture and other areas affected by the earthquake is connected to the Sendai economic circle and the traffic arteries of the economic circle in Tokyo, many Japanese companies have factories here, the earthquake so that these enterprises are forced to shut down. Panasonic said that the earthquake caused a reduction of sales, Sony also said that \"3.11 earthquake and tsunami had an impact on company business,\" Toshiba (microblogging), also known as \" by a major earthquake in Japan, Toshiba's investment in the electronic components can not be recycled, thus seriously affecting the efficiency of enterprises \". Shortly afterwards, the wounds healed in March and October in Thailand floods again Japan poured a production plant in Thailand and cool. The floods order Sony, Panasonic and other overseas production bases and parts supply chain suffered a severe blow.The real disaster is visible, Foreign Associate Dean Rui-Ping Jiang, the deeper tragedy is that the chain reaction of nuclear spill occurred from March last year. The funding black hole caused by the earthquake in the Japanese economy will drag on for a long time. Reconstruction of the earthquake and nuclear power plant deal with a Fast yen, and the accumulated government debt in Japan has been very high, according to just released in 2012 Budget, 49% by issuing bonds to raise financial capital, almost approaching unsustainable edge. Enterprises, because the world economy is still in the doldrums, exports suffered a severe blow to the situation of total sales seen rising, the level of internal R & D and manufacturing will also be a drag, resulting in declining competitiveness of their products a series of vicious circle. \"Sean Investment Consulting Co., Ltd. Partner of Sun Weiqiang, earthquakes, floods, only the appearance, the major changes in the international economic structure (such as the European debt crisis led to the import market is getting worse) is a Japanese-owned enterprises lonely underlying causes. Japan's heavy dependence on exports has been emphasis on European and American markets, while U.S. and European markets since 2008 has been the hardest hit of the financial crisis, unable to help themselves, demand naturally difficult to pull. 3.11 earthquake last year, thoroughly Japanese economy to the bottom. Japan's political and economic circles has always been the ideology of the Western countries in Asia itself, lead to errors or delays in the strategic judgment of many Japanese companies. \"Part2 opponentsApple, Samsung, Chinese enterprises \"triple attack of the Japanese companies fall behind the trap survival dilemmaIf natural disasters is an irresistible external force, then the declaration of war from competitors, but the impact is real. As the industrial economy critic Hong Shibin said, the Japanese electronics companies such as hanging in the air, like embarrassment, \"to deal with U.S. companies such as Apple's' system war ', to face the Chinese market' trench warfare '. \"In the mobile Internet era, Japan's manufacturing industry has been significantly behind. Toshiba, Sony and other Japanese computer brand out of the world's top four, the NEC PC business is Lenovo's acquisition. South Korea's Samsung mobile phones, Apple rewrote the era of Google, Microsoft, Nokia, Samsung, Lenovo and other home entertainment devices supremacy, were also positioned in the consumer electronics industry introduced the GALAXY series mobile phones and computers, the Japanese brand, but there is no contribution. Sold a record 37 million iPhones Apple last year's fourth quarter in the world, Samsung is 36.5 million smartphones were sold in second place, both in the global smart phone market share of 23.9% and 23.5%, respectively, that has always been solid the Japanese domestic market also has been the erosion of the foreign brands.In addition to the squeeze facing the United States in the industrial chain, facing the outside of the competition in the South Korean companies at the same level in the low-end market, Japanese companies also face competition and Chinese enterprises. In home appliances, mobile phones, low-end electronic components, the Chinese mainland and Taiwan enterprises occupy a large market space, this \"low-end market price wall\" Japanese companies lost their competitive edge in overseas markets.\"In the 1980s, the Chinese market almost Japanese products occupied; the 1990s, Japanese products are still in a strong position; to the 21st century, the diversification of products has shown a trend in the Chinese market, Japanese products in the market share year by year problems, loss of the mainstream position, the original share eroded by South Korea and mainland China products. 10 years later, Japanese products assigned to the cake is smaller. \"Director of the Centre Zhong Dajun Beijing army of the Economic Observer said.Analysts believe that the biggest impact of the Japanese consumer electronics companies will be Korean enterprises, rather than local enterprises. South Korea's industrial level is higher than the average emerging countries, and seize the actual needs of the local market, innovation, with the vitality of the market, whether it is computers, mobile phones, television and other fields have the brand in America and Europe higher. However, Chinese companies also have their own characteristics. Chan, Capital University of Economics and Director of the Institute of Industrial Economics, said China and other emerging countries economic growth is relatively fast, relatively large investment in research and, to some extent make up for previously technology gap with Japan. Moreover, China has inherent advantages in developing local market, coupled with relatively low local labor costs, but also has some market share. \"However, the state-owned enterprises if not the brand, technology, design innovation, only to imitate and follow, then, I am afraid to catch up with the opportunity to catch. \"Part3 man-madeConservative, rigid, slow ... Japanese companies decline on their ownWhether it is earthquakes, floods, European debt crisis, the strong challenge of competitors, these are external factors. Ultimately, the Great Depression of the Japanese companies because of their own reasons. \"Rome was not built in a day cold the past few years, Japanese companies have been on the decline, but the concentrated expression of them. Resulting in the internal cause of the decline of Japanese companies, the main point is the localization of overseas markets is not enough, the rigid corporate culture of the market reaction is not sensitive enough, the technology but not enough close to the consumer.Localization is not enough - not connected \"to air\"In February last year, white Nan left her four years of club, a large-scale digital printing companies in Japan, a subsidiary in China.Nan White engaged in the marketing work, the company is to pay attention to personnel training, also provides opportunities for overseas training, all these years she learned a lot of knowledge. However, the white nan is very depressed, because the promotion is very little room, \"the middle and upper managers are mostly Japanese, they always like to come from the Japanese headquarters and staff, we go up the more difficult. \"It is because the feeling encountered the\" ceiling \"of their own career development, the white Nan chose to leave.Japanese companies in recent years actually and actively promote the globalization of business strategy, lack of diversification of Japanese corporate management structure, the most obvious point is not doing enough in the localization of the overseas market. Japanese multinational companies with significant \"ethnocentric\" color, the executive members of almost all Japanese compared with U.S. and European multinationals. Therefore, in major policy decisions, especially the global strategy, lack of diversified experience and insight, rigid management system to limit the shackles of corporate development.\"Japanese companies are very important overseas markets, but localization is not doing enough, resulting in the overseas market was not sensitive enough, industry experts, Mr Lo said. Every country there are cultural differences, and apply to their own talent management strategy is not necessarily applicable to overseas. Multinational companies must adopt a different management strategies in different countries, different management skills and talent incentive mechanism.Localization is less than the most typical example is a few years ago Japanese phone debacle. China's vast market potential is huge, the Korean mobile phone, Europe and the United States mobile phone can live quite moisturizing, Japanese companies only miscues. Since the end of last century, NEC, Panasonic, Kyocera has become active in the Chinese market, but the introduction of models mostly with reference to the local design, using a large, thick shape, advanced features, more expensive, it has been difficult to break through in terms of volume. \"Moreover, the mobile phone market the product life cycle is very short, rapid design updates, Japanese companies from reporting to the Japanese Headquarters for approval, could take several months to the launch of the new machine, the market has already changed the kind,\" Mr. Rowe that .Not linking the consumers - lack of popularityJapanese electronics products have been sought after by Chinese consumers, but now less so, the Japanese electronics give the outside world a good impression, good technology, good quality, but not very much to suit the tastes of consumers.Northeast of downtown Tokyo, Japan, the famous E-Street - Akihabara, \"Five or six years ago, the products of foreign manufacturers would like to be described as difficult. But now, not only the iPad, the iPhone is made notebook computer everywhere. \"A work in Japan, China, said on the Internet. In the past, the Japanese use more than half of all domestic enterprises and production of electronic products, but this habit is gradually being consumers to abandon.Sony has always been the leader of the Japanese consumer electronics industry, has developed a world leader in consumer trends transistor radio, Walkman Walkman epoch-making product, with a large number of fans. But in the last few years, Sony has not a let consumers a fresh new products come out, the Tablet PC, Sony until the April 2011 launch of this device than the Apple iPad released a year later, and until then October market.Although Sony claims that this product \"truly representative of Sony to provide the highest quality, but the market response is not good. \"If you want to compare your computer's performance, Japanese brands might be able to prevail, but there is no software to support commodity like an empty shell, not welcomed by consumers. \"Mr. Rowe said.April incoming Sony's new CEO Kazuo Hirai made it clear that past achievements in the manufacturing from the sale of sublime \"user experience\" instead. Obviously, Sony will now begin learning Apple, but this is not an easy task.Adhere to the \"obsolete\" product line - stubbornAnother example is Panasonic, expected 2011 net loss of up to $ 10 billion, which is the company and the Japanese manufacturing enterprises in the history of the most serious loss for the year. The Panasonic decline of the main reasons is the slow response on the consumer market, especially in the color TV market. Panasonic obstinately stick to plasma strategy, but the plasma TV has long been at war with LCD TVs end up under the wind, more consumers favor of LCD TV.2010 flat-panel TV market, for example, LCD sales of more than 34 million units of plasma, only 1.61 million units. Panasonic but still not \"look back\" until April of last year, Panasonic was clearly expressed the need to adjust product strategy to become the global TV business, the last one to make a transition to the liquid crystal manufacturers, but the market has become saturated.Panasonic in the field of smart phones is also unresponsive to the growing number of consumers are in the hands of function machines discarded, choose to use intelligent machines, but Panasonic has underestimated the potential for development of this market until last year launched its first smartphone. Such a slow market reaction speed, so many people in the industry think that's incredible.Reporter Comments:IT Japanese companies do not do \"The Last Samurai\"Japan's IT industry into a \"Jiong Habitat.Sony, Panasonic, Sharp, Hitachi, Toshiba ... have a well-known \"Made in Japan in 2011 in just the past, each of them who are burdened with huge losses of billions of billions of dollars IT Japanese companies almost annihilated.But this is not news, as early as 2003, the total profits of the five companies of Sony, Hitachi, Panasonic, NEC, Toshiba had lost to Samsung; 2008, the sharp drop in global purchasing power brought about by the financial crisis directly hurt Hyun cool Japan sales of digital products, Japanese IT giant was once a collective staged a ten billion loss drama.The next story is obvious. Apple is to grab the Cheng Yaojin, life and took away a large share of the mobile terminal; Microsoft unintentional XBOX game consoles are threatening the hegemony of the Japanese game industry has traditionally been; Samsung and LG setting up the LCD panel market leadership, which makes the Nissan TV hard Swordsman ...Three years to the ills cured. Japanese companies also have transition. Sony will be their future handed blond hair and blue eyes, Stringer hands; Hitachi do not want to play with the consumer electronics, the transformation of heavy electric business; Panasonic after the earthquake month announced the next three will lay off 35,000; Renesas was established by the merger of Hitachi and Mitsubishi semiconductor chip market match Samsung, Panasonic, NEC, Fujitsu continue to join the fray, the siege of the Samsung ...These transformation are difficult to be regarded as successful. NEC's PC business to Lenovo's acquisition was a big success. Yang said before the loss because of high material costs and operating expenses. The analysts said, the Japanese IT companies learn Nissan Phoenix Nirvana.Japan was the world's second largest economy, was also a breeding pool of cutting-edge digital technology, but by no means a hotbed of alienation standard. Japan's cell phone out of the country, where nor can; of Things standards in Japan and Europe and the United States; even the storage tank where Sony products are only inserted into its own Memory Stick format.Japanese IT companies will be more difficult after the earthquake, the sharp drop in the attractiveness of Japan's global elite, the talent crisis may have not yet apparent, but its harm fatal.Like \"The Last Samurai\" did stick to the old spirit of Bushido, or usher in the \"Meiji Restoration\" in the IT Japanese companies, we will wait and see. (Text / IT Times)
