Where the customer can carry long? – Where the customer, aged, carry long, e-commerce
A large number of layoffs, individual executives leave, listing failed, rumors heavy losses, in the second half of 2011 ... for four-year-old where customers Eslite little good news. The company founder, 43-year-old CEO age, until recently, actively cooperate with the various media, trying to dilute the doubts and concerns of these diffuse around.Shanxi aged once the editor of the Beijing China Book Business Daily \"Book Review Weekly. When the Internet bubble burst in 2000, he was with Lei Jun, founder of the online bookstore Joyo, and became the executive vice president of this site. Exit Joyo and founder of the virtual goods trading site I have a network failure, he was created in October 2007 where customers clothing e-commerce site.Four years, where the customer has created a rapid growth of the miracle of after-tax income in 2008 - According to data provided by the Where the customer executives, only 110 million yuan, but in the 2011 after-tax income has reached over 30 billion. The obvious difference is that with other electricity suppliers, aged to where customers into the meaning of a \"people's fashion\", to fight the cause of a well-known Internet clothing brand.\"Historic opportunity to, you just where you make history. February 4, 2012, aged sitting where the passenger headquarters spacious office, told reporters. Where the customer is headquartered in the East Third Ring Shuangjing bridge next to the Lok Sing Building, accounting for which the four-story space. Aged one-person office accounted for the seventh layer, the side of the half wall of shelves filled with books.Aging of this interpretation, similar to the U.S. Mission Network CEO Wang's view - \"traditional industry entrepreneurs like mountain climbing, surfing the Internet start-ups are like. As long as you stepped on a wave, hold, and its height to determine your height. \"Wang was the campus network, and whether the net rice at home and the founder of the network, but repeatedly venture failed to\" hold \", and ultimately failure.Aging can \"maintain the momentum of rapid growth of housing\" where customers, has now become a suspense. Although aging like Xianglinsao constantly to the outside world to refute those who question the voice, but he has to admit that, where the customer does the reflection.December 3, 2011, 2011 dark horse contest in the second quarter and the Fourth entrepreneurs will be held in Beijing. The picture shows where customers Eslite founder of aging.PPG's revelationWhere the customer's rise, in addition due to the rise of the tide of a wave of e-commerce would also like to thank a pioneer - PPG. 2005, PPG is a \"light company\" model have sprung up everywhere, and quickly became a dazzling network of clothing company, known as the \"fashion industry Dell. It only men's clothing, almost all outsourcing business, plant, equipment, stores, only the marketing department, design department, call center and warehouse.The avalanche of online advertising and traditional advertising to grab the attention of consumers. Although the growth rate is amazing, but buried a huge risk for the future. After 2007, the company is in arrears to suppliers, the final collapse. This year, where the customer was born.Aged to create where customers initially is an imitation of the PPG of the sale of men's shirts by telephone, advertising strategy and PPG is no different. Where the customer marketing to the cast of the print media in February 2008. The two-year period from 2008 to 2009, where customers ads accounted for the proportion of its sales reached 60%.Fortunately, however, where customers began in March 2008 to try online marketing, rapid growth in orders. When the effect of Internet advertising is not enterprises optimistic, very low price. The portal will be free even sending some of the ads. Where the customer has tasted the sweetness of network marketing, and quickly abandoned the direct response mode, switch to Internet brand. Where the customer to avoid the heavily pound the unsustainable traditional media such as PPG. Where the customer, Mecoxlane dream Bazaar online clothing brand started to use Internet advertising to absorb popular.In addition, all passengers from October 2007 began the first round of financing since the end of 2011, a total of six financing, the total financing amounted to $ 400 million (about RMB 24 million yuan). Electricity supplier, vice president of anonymity, told reporters that can be seen the aged shrewd, where customers financing rounds, is likely to be a shrewd valued skills, several rounds of financing can improve premium.Aged excels is also reflected in its branding strategy. In May 2010, where customers buy a number of signs, ready to put Han and Wang Luo Dan endorsement where customers advertising, but the vintage signs advertising the screen there is a large blank, so the script will bring customers to pitch TV subtitles deletion then put up, and then a fan of Han and Wang Luo Dan filmed this, together with many users, the fermentation where the object.Quickly became popular in the network where the object is to redefine where customers. Where the customer's brand positioning, aged said, he stressed three points: unlimited fashion, cost-effective and best service. The other to the user.At this point, where customers out of a unique path to self-built Internet clothing brand, the first echelon of the electricity supplier on behalf of Jingdong Mall walking is a platform for power business model, from the development of 3C products with food and clothing line commodities. The Jingdong money mode, the procurement of goods from suppliers and sold to consumers in the online fare, make the difference. This is also the the Dangdang Lok electric go by road.But aging devoting effort to build this brand, it is difficult to produce premium effect. Vintage brand premium may be the pitfalls of traditional Chinese brand on the grounds that foreign clothing giant GAP, ZARA, H & M and UNIQLO libraries are civilians, and take the route. The country who earn money began to go high-end brands have failed.In this regard, another electricity supplier, told reporters that, do the brand from the law can not improve the customer unit. Do retail, the highest goal is to increase premium rates, such as Belle brand shoes Price is generally the basis of the cost is superior to 5. In his view, aged to break this spell, somewhat contrary to the industry laws.Continue >> Next [Page 1] [2] [3] [Next] Click to read this page
